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Click to play video Return to video Video feedback Use this form to: Ask for technichal assistance in playing the multimedia available on this site, or Provide feedback to the multimedia producers. Return to video Video feedback Thank you. Your feedback was successfully sent. Video will begin in 5 seconds. Don't play Play now More video Recommended Click to play video Return of the polarising Polariser Click to play video Renault's swap-n-go sedan Click to play video Quick Spin: Porsche Cayman R Click to play video Toorak-istan tractor for sale Replay video Return to video Video settings What type of connection do you have? Return to video Video settings Your video format settings have been saved. Motor Show reveals latest models Drive editor Toby Hagon looks at trends in the Australian International Motor Show. Video feedback Video settings Importers star at the Melbourne motor show as local manufacturers shy away from the big reveals. The Melbourne motor show opened this week, albeit without some of the fanfare of previous Australian motor shows. In a week when Holden, seemingly the most secure of our local manufacturers, began making ominous noises about future investment in its Australian operations, the locals were largely overshadowed by exotic imported machinery at their home show. Lamborghini Aventador supercar made a big splash, while BMW efficient dynamics hybrid sports car and Audi electric e-Tron gave glimpses of a low-emission future. Ford and Holden, meanwhile, are set to show off mildly tweaked Black Edition versions of their V8 performance heroes. Advertisement: Story continues below Click for more photos 2011 Melbourne motor show: Show time Audi's R8 based E-Tron will be hard to miss at this year's Melbourne motor show.It was a far cry from the Rosetta Stone Hindi heyday of Aussie family cars, when local heroes regularly stole the show both in Sydney and Melbourne. In 1998, Holden stunned showgoers in Sydney with the reborn Monaro. It followed up in 2000 with the Mambo-inspired Sandman concept, then repeated the dose with the Torana concept in 2004 and the retro Efijy hot rod in 2005. Ford countered with the R5 crew cab ute in 2000 and the R7 concept, which later became the Ford Territory, in 2002. It also did a ute version of the Escape SUV with fashion label M-One-11 and debuted the modern Falcon GT. Toyota even got in on the show car act in 2004 with its locally-designed Sportivo Coupe concept. These days, there simply isnt the money to throw around on a show car that has no chance of making it to production. When the Monaro concept was unveiled, Holden was selling close to 95,000 Commodores a year. Last year, they sold about 46,000, while less than 30,000 Ford Falcons found homes. Ironically, Australian designers are still getting the opportunity to design wild concept cars for overseas shows. GM designers Warrack Leach and Ondrej Koromhaz have both penned show cars for the Detroit motor show. And Ford Australia designers were responsible for the new Ranger ute, which will be sold globally. It not only the local car makers who are scaling down their show presence. The shows themselves are struggling to demand the attention they once received from exhibitors, thanks to exorbitant rental costs (a show stand can cost upwards of $2 million) and a growing push by car makers to ensure they get maximum bang for their marketing buck. For the past few years, crowd-pleasing brands such as Ferrari have stayed away from our motor shows, choosing to spend their cash on more targeted marketing events that provide better returns on their investment. The move led to Sydney and Melbourne agreeing to each host a show on a bi-annual basis. Has the move attracted more crowd-pleasers to this year show? Drive looks at the stars of the Melbourne show.

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